See what our clients have to say. Real feedback from the people we’ve worked with.

"Sessions with Sophie's Primary Goal coach have been beyond helpful at understanding what she needs out of the course. Sophie is very happy in her sessions and values her time with her coach. Since beginning the programme she is much more confident, much more aware of different programmes and how these can be used to reduce workload. She always mentions different programmes during staff briefings and presented a workshop on AI to all schools in our Trust. She is also is part of the Trust Digital Transformation team."
"Primary Goal’s apprenticeship training is excellent. Our apprentices are developing into digital champions who actively support colleagues, model effective use of technology, and provide solutions that improve efficiency across the school. This has directly enhanced staff confidence in using digital platforms and improved the digital learning experience for pupils. Liz’s confidence and expertise have grown significantly, and she now plays a central role in shaping our digital learning strategy, directly impacting teaching quality and pupil outcomes."
"The support we have received from Primary Goal has been exceptional. From the very beginning, they have taken the time to understand our Trust, our values, and the ambitions behind our wider workforce pledge. That deep understanding has shaped the way they have guided us, ensuring that the apprenticeships offered are not just generic programmes but are genuinely tailored to the needs of our staff and the realities of school life."
"So far I've been introduced to the benefits of AI, and to new ICT possibilities for a more effective workforce and operational systems, bringing time saving capabilities and aiming to improve work effectiveness."
"The support from Primary Goal has been amazing. I have a brilliant tutor who is there at any point I need them. They're great with advice, when you hand in an assignment they give you feedback on it. It has been a really pleasurable experience to be part of the Digital Champion Apprenticeship Programme."
Whether you’re an employer, school, or aspiring apprentice, we’d love to support your journey. Explore our programmes or get in touch with our team today.
