AI Leadership Champion Programmes

A fully funded leadership programme building the skills to lead AI strategy, adoption and delivery across your organisation. Three standalone units, each four weeks, sector-specific for Education or Business.

Delivered through blended learning, this programme includes:
AI strategy and business case development
Workforce impact and risk monitoring
Solution evaluation and procurement
Governance frameworks and accountability
Ethics, legal and regulatory compliance
Leading AI-enabled organisational change

More information

Programme Overview

Whether you're setting AI strategy, evaluating procurement risk, or leading the rollout across your teams, this Level 5 apprenticeship gives leaders the practical tools to do it properly. Three units cover the full lifecycle: AI Strategy and Opportunity (AU0009), AI Adoption, Procurement and Governance (AU0010), and AI Delivery and Organisational Transformation (AU0011). Take one unit or all three as a pathway.

More Information

Learners who complete all three units get a fully funded CMI Level 5 Award, Leading AI Transformation pathway, added on with one extra webinar and a single post-unit report built from their existing deliverable pack, no repetition, no extra cost.

Delivery Format

30 hours of synchronous delivery per unit across a 4-week period. Each unit includes live webinars followed by applied practice sessions tied to your own organisational context, 1:1 coaching sessions, and a live guest speaker every week from education. All guest sessions are recorded and hosted on the learning platform.

Who's it For?

These units are designed for leaders building AI strategy and making the business case for adoption, leaders evaluating AI solutions and managing procurement risk, and leaders overseeing implementation who need to manage workforce and regulatory risk. Two sector strands available: Education and Business.

Course Duration

Four weeks per unit. Units can be taken individually or as a full three-unit pathway.

Additional Support

We provide ongoing support throughout your apprenticeship journey. Our dedicated team is available to assist you with any queries or challenges you may face. We believe in empowering our learners to achieve their best.

Learning Resources

Learners get a live guest speaker every week, one expert practitioner per unit per week, 12 across the full pathway, recorded for on-demand access. Plus self-paced asynchronous enrichment activities weekly, including structured tools and templates that build directly into the learner's deliverable pack, a viability assessment template, governance framework tool and risk register among them.

Networking Events

We host regular networking events that connect learners with industry professionals. These events provide valuable insights and opportunities to build relationships within the sector. Engaging with peers and mentors can significantly enhance your career prospects.

Final Assessment

Two mandatory stages. First, a scenario-based Skills Test at the end of each unit, open book, 90 minutes, sector-specific, assessing professional judgement rather than recall. A pass is required before the unit is marked complete. Second, a Joint Discussion held after the skills test is passed: a structured live session between learner, employer and the Primary Goal team. The learner presents specific examples of knowledge and skills applied in role, followed by employer and PG discussion, then formal employer validation. An optional CPD discussion on next steps can follow. Learners completing all three units can take a combined session.

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Explore Your Funding Options with Us

Our apprenticeship programmes are designed to be accessible for all. We offer various funding options to ensure that schools and businesses can invest in their workforce without financial strain.

Levy Funding

Fully funded through the Apprenticeship Levy for eligible employers.

Non-Levy Support

Non-levy employers only contribute 5% of the total cost.

Why Choose Primary Goal?

Our apprenticeships are designed with the future in mind, equipping learners with the skills needed to thrive in a rapidly evolving workplace. Partnering with industry leaders, we ensure our programmes remain relevant and impactful.

Future-Focused Training for Tomorrow's Workforce

Stay ahead with apprenticeships that evolve alongside technology and industry demands.

Trusted Partnerships for Real-World Impact

We collaborate with schools and employers to create programmes that deliver tangible results.

Proven Outcomes for Lasting Success

Our track record speaks for itself, with countless learners achieving their career aspirations.

Flexible Delivery to Suit Your Needs

We adapt our programmes to minimise disruption while maximising educational value for all stakeholders.

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Upgrade your Leadership Skills with AI today.