Louise’s Story

Louise founded Primary Goal in 2016 with the aim of helping train staff in schools to become more supportive and knowledgeable around technology.

Our first apprentice, Ryan Byrne, joined us in February 2018, achieved with a distinction grade and is now leading the digital transformation in a Multi Academy Trust. Since Ryan many more apprentices have taken part and completed our courses.

Our Why

  • To train and support staff to confidently embed and utilise technology in the classroom and in business

  • Provide increased access to new and emerging technologies for learners in the classroom and staff in their workplace

  • Increase the number of males entering the teaching profession

  • Increase the number of females entering into digital and technology careers

Our Vision

Primary Goal is more than just a training provider; we’re a leader in digital transformation. Our commitment to championing emerging technologies and reducing the digital divide for all is at the heart of everything we do.

With Primary Goal, you’ll be part of a community of like-minded individuals dedicated to making a positive impact on the world through technology. Join us today and take the first step towards a successful and rewarding career in the digital industry.

Our Mission Statement


At Primary Goal, we understand the landscape of apprenticeships. This helps us to provide high quality information, advice and guidance to help our apprentices make informed decisions about the next steps in their careers.


Our model engages with ed-tech industry specialists and the latest technology to deliver a programme of training that is innovative and forward thinking.

Teaching & Learning

We offer a blended digital learning programme with face to face support in the workplace where required, that ensures all apprentices can progress through their apprenticeship standard and develop as an individual.

Our Strategic Aims

Learner Experience & Career Outcomes

Primary Goal aims for every learner to receive the highest quality learning experience, enabling personal growth and the opportunity for further career and study progression.

Effective use of Employer & Government Training

Primary Goal aims to build a reliable, trustworthy and ethical training provider who are recognised for their quality training provision, unique service offering and excellent standards of customer care at a value for money cost.

Digital Education & Technology Partnerships

Primary Goal utilises its collaborative network of industry specific partners to provide an innovative apprenticeship programme. Our delivery is ever evolving to meet the requirements of employers and to develop future talent in response to the growing national technology skills gap and digital recruitment crisis.

Teaching & Learning

Primary Goal offer a fully digitalised blended learning programme to meet the individual requirements of the learner to support them to achieve the knowledge, skills and behaviours relevant to their apprenticeship standard.

Our Core Values

  • We are a team that listens and responds to our customers’ needs
  • We strive for professionalism and have pride in everything we do
  • We show tenacity in striving to achieve positive outcomes for learners and employers
  • We celebrate the diversity of all our staff, learners and customers, treating people fairly and professionally
  • We build positive relationships based on mutual trust, understanding and respect
  • We have a collaborative & positive approach to working with our partners

Our Courses

Our programmes are designed in collaboration with industry-leading EdTech specialists, providing innovative solutions for digital transformation. With our help, you can acquire the skills and knowledge needed to thrive in the digital age.

Level 3 Digital Champion: Education

Level 3 Digital Champion: Commercial

Level 3 Information Communications Technician

View all our courses

Some of Our Partners


How we can help you!

Primary Goal aims for every learner to receive the highest quality learning experience, enabling personal growth and the opportunity for further career and study progression.