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Mission Statement

“To be recognised nationally as a quality apprenticeship training industry specialist, embracing partnerships and representing digital innovation”


The Primary Goal Model Combines Expertise From 3 Key Areas:


At Primary Goal, we understand the landscape of apprenticeships. This helps us to provide high quality information, advice and guidance to help our apprentices make informed decisions about the next steps in their careers.

Teaching and Learning:

We offer a blended digital learning programme with face to face support in the workplace that ensures all apprentices can progress through their apprenticeship standard and develop as an individual.


Our model engages with ed-tech industry specialists and the latest technology to deliver a programme of training that is innovative and forward thinking.

Strategic Aims
Click for more information on each:

Learner experience and career outcomes
Primary Goal aims for every learner to receive the highest quality learning experience, enabling personal growth and the opportunity for further career and study progression.
Effective use of Employer and Government funding
Primary Goal aims to build a reliable, trustworthy and ethical Training Provider who are recognised for their quality training provision, unique service offering and excellent standards of customer care at a value for money cost.
Digital Education and Technology Partnerships
Primary Goal utilises its collaborative network of industry specific partners to provide an innovative apprenticeship programme which is ever evolving to meet the requirements of employers and developing future talent in response to the growing national technology skills gap and teacher recruitment crisis.
Teaching and Learning
Primary Goal offer a fully digitalised blended learning programme to meet the individual requirements of the learner to support them to achieve the skills, knowledge and behaviours relevant to their apprenticeship standard.


Primary Goal's Core Values

We are a team that listens and responds to our customers’ needs
We strive for professionalism and have pride in everything we do
We show tenacity in striving to achieve positive outcomes for learners and employers
We celebrate the diversity of all our staff, learners and customers, treating people fairly and professionally
We build positive relationships based on mutual trust, understanding and respect
We have a collaborative & positive approach to working with our partners
However, if you are dissatisfied with any aspect of our service, please refer to our complaints policy which can be found under ‘Policies’ on our website.
Primary Goal Ltd is regulated by the following authorities:
Education & Skills Funding Agency (ESFA) for funding & the Office of Standards in Education (Ofsted) for teaching and learning
Education and Skills Funding Agency


Our programme has been carefully designed in partnership with leading education technology organisations to ensure apprentices receive the highest standard of training alongside a supportive work placement, helping apprentices to put theory into practice.
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By liaising with your chosen partners and having an apprentice to support the process, the digital transformation journey can be a smooth and exciting one.

Articles about us


Nikki Clamp
Sales and Business Development Manager
Lauren Delday
Operations Manager
Sarah McBridge
Quality and Compliance Office
Michele Andrews
Office Manager
Designated Safeguarding Lead
Cathy O'Grady
Trainer Assessor
Anya Gahir
Operations Administrator
Shannon Wallace
Business Administrator
Adam Wilson
Support Desk & Software Lead
Josh Hudson-Gotobed
Support Desk & Software Technician
Louise Campton
Managing Director

I was on the first Teacher's Apprentice traineeship back in August 2016; I spent my summer holidays learning both professional and interpersonal skills from Head Tech that would help me with my placement that Louise Campton helped me secure.
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Jack Hunt

Teacher's Technology Apprentice at
Good Shepherd Primary School, Coventry

Primary Goal's programme has allowed us to quickly scale our business and support our IT programme with ease.
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Glen Duncan

Employer at
383Project, Birmingham

Deciding to take the Primary Goal Teachers Apprenticeship has been one of the biggest and best decisions. I had the choice of going to university to do a teaching degree or take this once in a lifetime opportunity.
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Emily Iles

Teacher's Technology Apprentice at
ParkgatePrimary School, Coventry

The support that Primary Goal has given to me through this apprenticeship has been more than I could ask for, be it struggling to solve an IT issue, I would be able to contact Primary Goals professional helpdesk team who never hesitate to solve or walk me through the matter.
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Antonis Kousoulas

Teacher's Technology Apprentice at
Sacred Heart Primary School, Coventry

The role of a Teachers Apprentice varies each and every day. The general jobs would be things such as resetting email passwords, fixing printers etc. There are other jobs such as trying to get the server back up and running, contacting companies about different things such as Promethean interactive board, SIMS etc.
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Sim Dosanjh

Teacher's Technology Apprentice at
Manor Park Primary School, Coventry

I learned many valuable skills that will help me in life and for that, I am forever grateful. Once I was fortunate enough to be offered the job at the end of the six-week traineeship, I received very good support from all the staff at Primary Goal who helped make it a smooth transition from school to work.
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Joe McDonald

Apprentice at
Primary Goal Helpdesk, Coventry

It has got to the point where Emily is a member of staff we cannot do without in regards to technical support and also curriculum support. She has worked on a number of projects this year, such as delivering internet safety presentations to children and adults, developing our 360 degree Internet Safety accreditation and also supporting me with ongoing CPD for staff.
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Patrick Luke

Assistan Deputy Headteacher at
Parkgate Primary School, Coventry

We have been part of Primary Goal since it was first established and we love the apprenticeship programme, having young IT enthusiasts working in school supporting staff and inspiring children.
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Jill O'Connor

Headteacher at
Manor Park Primary School, Coventry

Though our new IT Teacher Apprentice, Jack, has only been with us a short time, his impact has already been profound!
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Iain Paterson

HeadTeacher at
Woodlads School, Coleshill

Louise has a real passion for the customer experience and this is evident in all she does in her working role.
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Technology company based in

Our Teachers apprentice (Matt) has had a dramatic and valuable impact on the daily running of the school. He ensures that the equipment is being looked after and properly maintained and supports the teaching staff to enhance the quality of teaching and learning.
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Rob Fletcher

HeadTeacher at
Fordbridge Community Primary School, Birmingham

Jack is supportive, he has a good knowledge of computer software and hardware. He always trys his best to fix the problems especially with my I pad.
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Katarzyna Szczucka Wolczyk

Staff member at
Good Shepherd Primary School, Coventry

Our Teacher’s Apprentice Jack is always very approachable, very willing and has always been a great help to myself in the classroom.
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Elizabeth Evans

Staff member at
Good Shepherd Primary School, Coventry

He has shown me quicker ways using of using the whiteboard in class and using it to enhance the children's learning
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Samantha Morrissey

Staff member at
Good Shepherd Primary School, Coventry

Anya is amazing with a can-do attitude and approach to learning. I call on Anya countless times and she is always approachable and patient when showing staff how to use technology more confidently.
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Andrea Ball

Staff member at
Stivichall Primary School

Last year I had a mixed class of Year 3 and 4 children, the children needed to be taught a separate programming curriculum. Without Anya this would have been really difficult.
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Rachel Baynes

Staff member at
Stivichall Primary School

Anya has settled in well to the team at Stivichall in her first term. She is enthusiastic and has brought in many new ideas for provision in IT across all key stages. She works excellently independently, and is equally at home working alongside colleagues.
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Mr Carless

IT lead and Teacher at
Stivichall Primary School

The Romero Academy schools have really benefited from our partnership with Primary Goal in the past two years.
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Patrick Taggart

Academy Business Director at
Romero Academy
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